Wine Lovers Agency - E-Commerce & Digital Marketing Specialist 2020-Present

Wine Lovers Agency offers expert knowledge in all facets of the alcoholic beverage sector. From the complex and intricate administrative work with the LCBO, to the dynamic world of sales and marketing, customer service and direct delivery. They represent and distribute top quality alcoholic products and accessories from around the world.

• Design and build of Wineloversagency B2C and B2B website on the Shopify platform using customized HTML, JavaScript and CSS.
• Developed collections, product pages with merchandising, landing pages, promotions, blog, newsletter signup, email flows, age verification, shipping zones & live chat.
• Extensive use of Adobe Photoshop, Adobe Dreamweaver, Klaviyo, HubSpot, MailChimp.
• Maintenance of product content, inventory and pricing using Shopify CMS and Excel.
• Employed organic search engine optimization tactics to increase reach of targeted audience.
• Performed product shoots from planning, scheduling, and styling to post-production.
• Introduced new sales channels: Google Shop, Facebook, Amazon.
• Implemented website maintenance, content management, updates and security resource tutorials to assist end-user training.
• Created digital asset management system to increase security, organization and searchability of digital assets for use in cross platform projects.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Wrote engaging and successful marketing, advertising and website copy with call to action and ROI in mind.
• Creation and maintenance of Bi-Weekly Newsletter using MailChimp.
• Developed marketing content and increased customer engagement through social media channels such as Facebook & Instagram.
• Use of Google AdWords and Facebook Business Manager to create engaging and cost effective PPC ads and remarketing campaigns.
• Use of Analytics to collect performance data on social media engagement, newsletter response, web traffic, customer journey and each promotion to calculate and optimize ROI.
• Wrote engaging and creative press releases for each promotion.
• Provided primary customer support to BtoC and BtoB customers using email, livechat, social media posts and telephone.
• Delivery and tracking of orders to update customers of status.
• Developed engaging Product, Services and Pricing catalogues using Adobe InDesign & Adobe Photoshop.
• Catalogues produced in compressed digital pdf format for emailing, published online for web viewing and larger, uncompressed format for print.
• Worked flexible hours; night, weekend, and holiday shifts.

Counseltron - E-Commerce & Digital Marketing Specialist 2019-2020

Counseltron specializes in products for the home, kitchen, cleaning, seasonal décor, laundry and storage solutions, giftware and foot care products. They distribute brands such as Lodge Cast Iron, Metaltex, Dolceforno, SiliconeZone, Finex and Profoot exclusive to Counseltron for the Canadian market.

• Design and build of Counseltron B2C and B2B website using the Shopify platform.
• Responsible for the onsite experience and sales funnel ensuring all promotions, products and content is added, accurate and up to date.
• Develop and drive the E-Commerce marketing strategy, tactical planning, promotional calendar, creative project timelines and content creation and deployment across key channels: email newsletter, social media such as Facebook and Twitter, Google posts.
• Lead SEO efforts to drive organic traffic to the site.
• Introduction and management of additional sales channels for online sales such as Amazon, Facebook, Loblaws, Walmart, Best Buy, Lowes.
• Digital marketing included social media marketing such as Facebook and Twitter, Google AdWords and Analytics, press releases, digital and print ads, email management using MailChimp and Klaviyo, reporting of marketing and sales data.
• Use of Dreamweaver for highly customised HTML using industry best practices., Photoshop for high-quality images used in merchandising, Excel for product and inventory management.
• Use of CRM software such as HubSpot
• Use of CMS software such as Hootsuite
• Use of SEO analysis software such as SEM Rush
• Customer service and order fulfilment.
• Development of retail catalogues for print and online distribution.
• Monitoring the marketplace to make changes and remain competitive.
• Maintained a flexible attitude towards responsibilities and the ability to adapt quickly to different tasks.
• Significantly increased new website online leads and online sales.
• Significantly increased existing online sales through sales channels such as Walmart.

TargetCast - E-Commerce & Digital Marketing Specialist 2004-2019

TargetCast Inc. Is a Canadian marketing company whose clients include Pixela Corporation, Sony Japan and Nikon Japan.

• Website front-end design and build: UX, branding, merchandising, graphic design, digital photography, HTML and ASP coding, use of CSS.
• Website back-end design and build: autoresponder, upsell and cross-sell, payment processing, content management, shipping processor, product SKUs and attributes eg: size, version, SQL database management.
• Marketing: Google AdWords and Analytics, search engine optimization, merchandising and content creation, press release, seasonal sales, the marketing calendar, Facebook, Ad buys, banner ads, eBay, Amazon, Shopify, blogging, print ads, remarketing, upselling, cross-selling, promotions, email management (monthly promotional email, opening a new account, failure to continue through checkout, new product notification), coupon code, product bundling, international localization, marketing and sales KPIs, positive ROI, reporting of marketing and sales data, branding.
• Customer support: Main point of contact for customers via email and toll-free telephone number, social media management, development of online question and answer database for consumer customers, product fulfillment.
• Other: Software product development, project management, hiring and training, outsourcing, dropshipping.
• Increased web traffic from 300 unique visitors per month to 20,000 per month account sign-ups by 800%, newsletter signups by 700%, monthly revenue from $1.8k per month to $30k per month, while reducing ad spend and cost per acquisition by 70%.

JASB Quebec - Digital Marketing Specialist 1998-2004

JASB Quebec is a Japanese online gaming company with management offices in Kyoto, Montreal and New York City, and operational offices in Antigua, Belize, Grenada, St. Kitts and Nevis and St. Vincent.

• Development and marketing of websites to host online casino and bingo games.
• Travel, setting up and management of operational offices in Caribbean countries.
• Working in a highly motivated, enthusiastic team in a fast-paced environment.
• Grew portfolio to 54 web properties and increased revenue to $540k per month.

Freelance Work 2004-2019

Numerous projects obtained through contacts and reputation within the digital industry.