CWI Lighting - Head of E-Commerce 2022-Present

CWI Lighting is one of the top manufacturers, distributors and designers of lighting fixtures in North America. With over 30 years of experience, they specialize in high-quality fixtures that anyone would be proud to show off in their space. Their products are always up-to-date and stylish to please any demographic of consumers. You can find their products in hundreds of retail locations across North America.

• Expanded the company's presence on the e-commerce market by listing the brand with new online retailers, performing the onboarding process, updating inventory reports and overseeing data and media quality assurance.
• Optimized the performance of the e-commerce department through strategic management of employers’ accounts with over 20 online platforms and retailers including Overstock, Wayfair, Lowe’s, Rona, Homedepot, HBC, Houzz, Amazon, Macy’s and Walmart in both the Canadian and US markets.
• Achieved an average 30% sales growth by creating and implementing strategic marketing and promotional plans to drive sales growth across various channels, including online platforms and physical stores.
• Expanded the e-commerce department with the hiring and supervising of additional team members including digital merchandising specialists, a business development manager and a digital marketing specialist.
• Implemented automatization processes for website maintenance, content management, and daily inventory updates using Microsoft Power Automate and Excel's data merge.
• Management of company digital assets and master catalogues used by the merchandising team such as images, video, 3D AR, marketing content, pricing and logistics.
• Managing the company website, including marketing content, images, pricing, inventory, cross-selling, collections, landing page and promotions.
• Managing Repzio for pushing company product catalogue to Sales Representatives.
• Managing Kloudville as a content management system (CMS) for maintenance of company master catalogue data and inventory.
• Creation of company product catalogues for online PDF, animated flipbooks and print.
• Creation of email creatives and list management using Mailchimp.
• Creation of posts for social media such as Facebook and Instagram.
• Customer management (CRM) using HubSpot.
• Project and task management using Trello.

Wine Lovers Agency - E-Commerce & Digital Marketing Specialist 2021-2022

Wine Lovers Agency offers expert knowledge in all facets of the alcoholic beverage sector. From the complex and intricate administrative work with the LCBO, to the dynamic world of sales and marketing, customer service and direct delivery. They represent and distribute top quality alcoholic products and accessories from around the world.

• Designed and built Wineloversagency B2C and B2B website on the Shopify platform using customized HTML, JavaScript and CSS.
• Developed collections, product pages with merchandising, landing pages, promotions, blog, newsletter signup, email flows, age verification, shipping zones & live chat.
• Maintenance of product content, inventory and pricing using Shopify CMS and Excel.
• Employed organic search engine optimization tactics to increase the reach of the targeted audience.
• Performed product shoots from planning, scheduling, and styling to post-production.
• Introduced new sales channels: Google Shop, Facebook and Amazon.
• Created a digital asset management system to increase the security, organization and searchability of digital assets for use in cross-platform projects.
• Wrote engaging and successful marketing, advertising and website copy with a call to action and ROI in mind.
• Creation and maintenance of a Bi-Weekly Newsletter using MailChimp.
• Developed marketing content and calendar to increase customer engagement through social media channels such as Facebook & Instagram.
• Using Google AdWords and Facebook Business Manager to create engaging and cost-effective PPC ads and remarketing campaigns.
• Use of Analytics to collect performance data on social media engagement, newsletter response, web traffic, customer journey and each promotion to calculate and optimize ROI.
• Developed engaging Products, Services and Pricing catalogues using Adobe InDesign & Adobe Photoshop.

Counseltron - E-Commerce & Digital Marketing Specialist 2019-2020

Counseltron specializes in products for the home, kitchen, cleaning, seasonal décor, laundry and storage solutions, giftware and foot care products. They distribute brands such as Lodge Cast Iron, Metaltex, Dolceforno, SiliconeZone, Finex and Profoot exclusive to Counseltron for the Canadian market.

• Design and build of Counseltron B2C and B2B website using the Shopify platform.
• Responsible for the onsite experience and sales funnel ensuring all promotions, products and content is added, accurate and up to date.
• Develop and drive the E-Commerce marketing strategy, tactical planning, promotional calendar, creative project timelines and content creation and deployment across key channels: email newsletter, social media such as Facebook and Twitter, Google posts.
• Lead SEO efforts to drive organic traffic to the site.
• Introduction and management of additional sales channels for online sales such as Amazon, Facebook, Loblaws, Walmart, Best Buy, Lowes.
• Digital marketing included social media marketing such as Facebook and Twitter, Google AdWords and Analytics, press releases, digital and print ads, email management using MailChimp and Klaviyo, reporting of marketing and sales data.
• Use of Dreamweaver for highly customised HTML using industry best practices., Photoshop for high-quality images used in merchandising, Excel for product and inventory management.
• Use of CRM software such as HubSpot
• Use of CMS software such as Hootsuite
• Use of SEO analysis software such as SEM Rush
• Customer service and order fulfilment.
• Development of retail catalogues for print and online distribution.
• Significantly increased new website online leads and online sales.
• Significantly increased existing online sales through sales channels such as Walmart.

TargetCast - E-Commerce & Digital Marketing Specialist 2004-2019

TargetCast Inc. Is a Canadian marketing company whose clients include Pixela Corporation, Sony Japan and Nikon Japan.

• Website front-end design and build: UX, branding, merchandising, graphic design, digital photography, HTML and ASP coding, use of CSS.
• Website back-end design and build: autoresponder, upsell and cross-sell, payment processing, content management, shipping processor, product SKUs and attributes eg: size, version, SQL database management.
• Marketing: Google AdWords and Analytics, search engine optimization, merchandising and content creation, press release, seasonal sales, the marketing calendar, Facebook, Ad buys, banner ads, eBay, Amazon, Shopify, blogging, print ads, remarketing, upselling, cross-selling, promotions, email management (monthly promotional email, opening a new account, failure to continue through checkout, new product notification), coupon code, product bundling, international localization, marketing and sales KPIs, positive ROI, reporting of marketing and sales data, branding.
• Customer support: Main point of contact for customers via email and toll-free telephone number, social media management, development of online question and answer database for consumer customers, product fulfillment.
• Other: Software product development, project management, hiring and training, outsourcing, dropshipping.
• Increased web traffic from 300 unique visitors per month to 20,000 per month account sign-ups by 800%, newsletter signups by 700%, monthly revenue from $1.8k per month to $30k per month, while reducing ad spend and cost per acquisition by 70%.

JASB Quebec - Digital Marketing Specialist 1998-2004

JASB Quebec is a Japanese online gaming company with management offices in Kyoto, Montreal and New York City, and operational offices in Antigua, Belize, Grenada, St. Kitts and Nevis and St. Vincent.

• Development and marketing of websites to host online casino and bingo games.
• Travel, setting up and management of operational offices in Caribbean countries.
• Working in a highly motivated, enthusiastic team in a fast-paced environment.
• Grew portfolio to 54 web properties and increased revenue to a substantial dollar amount per month

Freelance Work 2004-2019

Numerous projects obtained through contacts and reputation within the digital industry.