Richard Yates E-Commerce And Digital Marketing Specialist In Toronto Canada

Who Am I?

Hi! I'm Richard Yates. I'm a passionate e-commerce and digital marketing specialist with over 10 years of experience in the industry.

I help others by taking innovative ideas and translating them to the web.

My work has taken me all over the world and I’ve loved every minute of it.

Outside of work, I have many interests. If I’m not working you can find me running on the trails, walking my dog or out on my bike exploring the ends of the city.

Whether it be a product to ship, a service to upsell or a fundraising initiative, I can help.

Want to work together? I’d love to hear from you.

Infinite Cables

Infinite Cables is a Canadian manufacturer, distributor and wholesaler of connectivity solutions, employing over 80 people and serving both B2B and B2C markets throughout Canada and the United States. Customers range from independent installers and contractors to major telecommunications companies such as TELUS and Rogers. The company's extensive product catalogue includes network and Ethernet cables, fibre optic cables, patch panels, network racks and cabinets, power cables, USB accessories, audio/video connectivity products, security equipment and structured cabling solutions. My role involves managing and developing four e-commerce websites, along with social media, digital marketing, graphic design, product catalogue administration and e-commerce logistics. It's a fast-paced environment where technology, marketing and business operations are closely connected. Our digital infrastructure supports everything from product information and online ordering to customer engagement and sales. With so much of the business dependent on our online systems, keeping everything running smoothly is more than a technical responsibility - it's business-critical.

Pets Drug Mart

Pets Drug Mart is a 100% Canadian online pharmacy that provides prescription medications and supplements for pets at lower prices than veterinarians, with options for compounding special medications. As a division of Canada Chemists, they are a licensed Canadian pharmacy offering services and products for dogs, cats, horses, and livestock, along with a home delivery service for Canadian customers. They focus on providing affordable access to veterinary medication and also give back to the pet community through shelter partnerships.

CWI Lighting

CWI Lighting is one of the top manufacturers, distributors and designers of lighting fixtures in North America. With over 30 years of experience, they specialize in high-quality fixtures that anyone would be proud to show off in their space. Their products are always up-to-date and stylish to please any demographic of consumers. You can find their products in hundreds of retail locations across North America.

Wine Lovers Agency

Wine Lovers Agency offers expert knowledge in all facets of the alcoholic beverage sector. From the complex and intricate administrative work with the LCBO, to the dynamic world of sales and marketing, customer service and direct delivery. They represent and distribute top-quality alcoholic products and accessories from around the world.

Counseltron

Counseltron specializes in products for the home, kitchen, cleaning, seasonal décor, laundry and storage solutions, giftware and foot care products. They distribute brands such as Lodge Cast Iron, Metaltex, Dolceforno, SiliconeZone, Finex and Profoot exclusive to Counseltron for the Canadian market.

JASB Quebec

JASB Quebec was a Japanese company with offices in Montreal, New York City and Kyoto, Japan, specializing in the development and administration of online gaming websites. Due to the complex regulatory requirements of the industry, the company also maintained operations in St. Kitts and Nevis, St. Vincent and the Grenadines, Antigua, Grenada and Belize to comply with international licensing requirements. I was fortunate enough to travel to all of these locations, sometimes staying for up to six months at a time. The working hours were long, with days regularly stretching until 10 PM and weekends often spent at the office. As the only non-Japanese manager, I found myself immersed in a very different working culture. Despite the demanding schedule, I thoroughly enjoyed my work and the people I worked with. Before long, I was picking up Japanese — enough to answer the telephone, exchange greetings, hold brief conversations, and, of course, learn a few words that probably shouldn't be repeated! Looking back, my time at JASB Quebex was a pivotal chapter in my life. It sparked a lasting connection with Japan, inspiring me to continue visiting the country, studying its language, exploring its culture and developing a deep admiration for its people.